Flipkart.On Friday, Flipkart said it was disappointed the government had decided to implement the regulations in haste, adding, however, that it would do everything to be compliant.Both Amazon and Walmart had lobbied against the latest rules and pushed for a delay in their implementation, but India late on Thursday said the deadline stood.In December, India modified foreign direct investment (FDI) rules for its burgeoning e-commerce sector, which has drawn major bets from not only Amazon.India’s new e-commerce investment rules bar online retailers from selling products via vendors in which they have an equity interest, and also from making deals with sellers to sell exclusively on their platforms..5 billion there, while Walmart last year spent USD 16 billion on Flipkart.Both companies have bet heavily on India being a big growth driver: Amazon has committed to invest USD 5.”The impact of the changes on Flipkart was not clear.Exclusive deals with sellers will be discontinued, the two sources said.

The situation in India is "a bit fluid right now,” but the country remains a good long-term opportunity, Amazon Chief Financial Officer Brian Olsavsky said on a conference call with reporters following its fourth-quarter earnings announcement.Such arrangements will be barred under the new policy.Many small traders say the e-commerce giants use their buying power and control over inventory from affiliated vendors to create an unfair marketplace where they can offer deep discounts on some China Silicone Rubber O-Rings Manufacturers products. Would-be buyers of Echo speakers on Amazon India saw a message reading: "We don’t know when or if this item will be back in stock.com, forcing it to take down an array of items from its India website including Echo speakers, batteries and floor cleaners.Two sources with direct knowledge of the matter said the products began to disappear from the Amazon India website late on Thursday as it began complying with the revised norms before a midnight deadline..Amazon, which saw record sales and profit during the holiday season, has forecast first-quarter sales below Wall Street estimates due to the uncertainty in India - one of its key growth markets. In December, India modified foreign direct investment (FDI) rules for its burgeoning e-commerce sector.Amazon India told Reuters it was "committed to remaining compliant to all the laws of the land”, adding that all sellers make their own independent decisions of what to list and when."The company has no choice, they are fulfilling a compliance requirement .

E-commerce rules that went into effect in India on Friday caused widespread disruption for Amazon.Flipkart CEO Kalyan Krishnamurthy warned last month that it faces "significant customer disruption” if the implementation of the new rules were not delayed.The company’s main goal is to minimise the impact of the new e-commerce rules on customers and sellers, he added.The US government has also urged India to protect the investments of the two American retailers, Reuters reported last week.Industry sources have said the new rules will force the big e-sellers to change their business structures and will raise compliance costs.But Indian Prime Minister Narendra Modi’s administration is seen as keen to appease small traders in the run-up to a general election due by May.

In Other news Amazon pulls numerous products from India website as new e-commerce rules bite REUTERS Published: Feb 1, 2019, 11:50 am IST Updated: Feb 1, 2019, 11:50 am IST Two sources with direct knowledge of the matter said the products began to disappear from the Amazon India website.By Thursday, numerous items sold by vendors such as Cloudtail, in which Amazon holds an indirect equity stake, were no longer available on the Amazon India site. customers will suffer,” said one of the sources.Clothing from Indian department store chain Shopper’s Stop was also no longer available, as Amazon owns 5 per cent of the company.Amazon’s own range of Echo speakers, its Presto-branded home cleaning goods and other Amazon Basics products such as chargers and batteries had also vanished from the website."We believe that policy should be created in a consultative, market-driven manner and we will continue to work with the government to promote fair, pro-growth policies,” Rajneesh Kumar, senior vice president & chief of corporate affairs, said in a statement

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